Maison Gasdon
A Culinary Tradition
Client/Company
Maison Gasdon
Role
Senior Graphic Designer
Services
Brand Development
Identity Guidelines
Editorial Design
Signage Implementation
Marketing Collateral Design
Campaign Conceptualization and Design
Industry
Culinary, Food & Beverage
OBJECTIVE
Maison Gasdon in Orsay, France, needed a visual identity that honored their rich culinary heritage while appealing to a modern audience. The challenge was to create a brand that reflected their dedication to tradition, quality, and innovation.
RESULT
I collaborated with Maison Gasdon to develop a visual identity that combined tradition with contemporary appeal. The distinctive logo, warm color palette, and the tagline “L’art de la charcuterie-traiteur d’excellence” captured their essence. Our comprehensive brand strategy included detailed logo guidelines, typography, and a captivating photography style, creating a cohesive and inviting brand image.
After working with Maison Gasdon for over a decade, their brand has flourished, with increased brand awareness, online engagement, and customer loyalty. Their visual identity now stands as a testament to their commitment to tradition, quality, and innovation, inviting patrons to indulge in their culinary delights.
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