Brewing Change
Coffee Cups for a Greener World
Client/Company
Reef Check Australia
Role
Graphic Designer
Services
Editorial Design
Swag Design
Campaign Art Direction
Industry
Environmental Non-Profit Organization
Nonprofit
Marine Conservation
OBJECTIVE
Reef Check Australia aimed to promote sustainable practices through their reusable coffee cups. The challenge was to design captivating visuals and branding elements for these tap-to-pay® reusable cups, encouraging reuse and communicating the message of environmental responsibility.
RESULT
I collaborated with Reef Check Australia to create a visually appealing cup design that encouraged reuse and highlighted the importance of ocean conservation. Through strategic graphic design, we developed captivating visuals and branding elements integral to a broader marketing campaign. This project showcased my expertise in editorial design, swag design, and art direction, creating a lasting impression and empowering individuals to make a positive environmental impact.
The reusable coffee cups not only promoted sustainable practices but also increased awareness of Reef Check Australia’s mission. By integrating the cups into a comprehensive marketing campaign, we successfully engaged the public, fostering a sense of responsibility towards ocean conservation and encouraging everyday actions that contribute to a greener world.
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